Almost all of us have an inclination towards new and trendy products arrive in the market. Some may like dresses, shoes and accessories, on the other side there are people who love electronic gadgets and devices. Most of the popular brands try to attract their customers by introducing new and innovative products of usage. The young generation has already stepped into a brand new society of brands. Brand, label, symbol, trademark etc. are known terms for most of us. In fact it is brands who decide our choices and preferences to some extent. How do we recognize a brand in the market? Through its name? That’s a satisfying and simple answer but logo is a much enjoyable.A logo is a symbol or other small design adopted by an organization to identify its products, uniform, vehicles etc. They serve to represent a given organization or company through a visual image that can be easily understood and recognized.

A logo generally involves symbols, stylized text or both. Logos are often created by a graphic artist in consultation with a company and marketing experts. Ideographs, Pictographs and Logotypes are three basic types of logos among which the former uses freeform images that can be entirely abstract, pictographs uses symbolic, representational images and logotypes presents simple, textual representations, like a company’s initials.Materials (such as paper, pens, and ink) for writing or typing are commonly known as stationery. Stationery is also defined as writing paper and envelopes for letters like decorative paper for writing letters.Designing stationery as part of a brand is a delightful job. It is helpful in expressing your creativity and it also allows you to experiment with different inks and paper stocks to produce good quality products.