Before purchasing a product or a service, customers evaluate your business by searching for your company on a search engine. What shows up on the results page influences the decision of the customer.
Earlier mouth to mouth publicity was a mode to build your business brand. But in a world where almost everything is dependent on the web, you brand can either be created or destroyed online. Customers now voice out how perceive your business through various modes available on the web.
A few years ago, internet was very different. businesses were not communicating with customers but just selling to an inactive audience; people had no platform to express their views in a powerful way.
But situations have changed today, regular interactions on social networks are vital to any business success.
No matter the size of your business, they (prospects, customers, clients
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Co Founder - Foundation for Children in Need
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Managing Director - vani Institute