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WHAT IS THE IMPORTANCE OF A LOGO IN BRANDING?

January 17 2022
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A logo is a visual representation for a company in terms what it does, what it stands for and what it represents. An integral part of Logos are made up of text, symbols and images. A logo helps your brand easily to recognize and sets you apart from competition.

A good logo can assist a company with its long-term marketing strategy whereas a bad logo, well nobody remember them. That’s why Logo Designing is an important decision to be made. Let’s look at some of the factors that you should consider before designing your Logo.

WHAT IS THE IMPORTANCE OF A LOGO IN BRANDING?


Firstly, a Logo need to build a trust because if people don’t trust you, they won’t buy from you.

  • A Logo creates a sense of standardization for a business as it is used in all their marketing.
  • A Logo conveys professionalism. That’s why all the big companies will have a logo.
  • In competitive markets where everyone is offering the same products/services as you, Logos will help your brand to identify by the customers. It impacting you get recognized.
  • We remember things visually, if you don’t have a logo there is a high probability that people might forget your brand.

FACTORS TO CONSIDER BEFORE CREATING A LOGO:
The color of your Logo: Colors plays a important role in communicating what emotions your logo will create. Before you consider a color for your logo do a little bit of research on the relation between colors and emotions.

The fonts in your Logo: If you are going to use text in your logo make sure that there is some thought process behind it. Consider using texts that are easy to read no matter the size and can convey the message that you want.

The image in your logo: When using an image in the logo design, simplicity is the main key. Make sure that the images are not very elaborate as they will be used on different mediums. Also, try to limit the range of colors used. Keep the color range in 2-3 shades.

A tagline for your Logo: A tagline isn’t really necessary for a logo but try to figure a tagline that connects and conveys your business message to the audience. Taglines are generally catchy and increases your brand’s recall rate.

Scalability of your Logo: It is really important to consider this. A logo will be used in different media channels and a logo than reduces in quality when scaled to different sizes is bad branding. Always get a logo that can be easily scaled to any size.

LOGO DESIGNING TIPS

  • When including your company’s name in the logo design make sure that it is clear and easy to read
  • Create a logo that is unique and stands out from your competition
  • Choose the colors, shapes, and fonts in your logo keeping the different emotions in mind they will trigger
  • Create a logo that looks good on all mediums and sizes

WHERE SHOULD YOU USE YOUR LOGO?
All your company communications

  • In newsletters
  • In your advertisements
  • In your social media posts
  • Include them in business presentations
  • On brochures
  • On product packaging
  • On your business cards
  • On Your website
  • MOST POPULAR LOGO DESIGN TOOLS

There are some of the most popular tools like photoshop that are used to create stunning professional logos for all types of businesses by professional designer.

WHAT ARE THE STANDARD PRICES FOR LOGO DESIGNING?
Standard logo price

The cost for a logo design varies depending on your requirement. If you approach a freelancer for a logo design then the price ranges from INR 2,000 and above. If you approach an agency for the same then the price range starts from INR 4,000 and above. You may find a variance in price depending on the originality and quality of the content produced.

LOGO FROM A GRAPHIC DESIGNERS VS A LOGO DESIGN TOOL? WHAT SHOULD YOU OPT FOR?
Online designing tools help you for a logo design in easy and cost-effective means. You have a lot of templates to choose from and the interfaces are quite easy to use. The only downside of using these design tools is that you have limited flexibility in terms of design and creativity.

Getting a logo designed by a professional designer will prove to be a bit more expensive however the output will be a lot better. Professional Logo designers have to understand of the industry and are able to generate design output that aligns with a company’s vision.

LOOKING FOR A GRAPHIC DESIGN?
We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner and much more.


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